Understand Your New Donors.
Project the long-term value of a donor at point of acquisition.
Amergent’s Intelligent Acquisition provides evidence-based donor-focused strategic direction.
We’ll grow your net income by:
• Telling you which lists, first gifts, and donors will give you the most net income over multiple income streams.
• Acquiring more high-dollar, loyal donors who will renew year after year
• Providing more future mid and major donors.
• Projecting how many quality new donors you need now and for the long term
How does it work?
1. We look at your previous results and donors to see how each performed
2. We create models that grade each campaign, list, model, package, channel, and donor based on how they project to perform
3. Our Giving Evaluation Model tool allows you to optimize your communication streams and elevate the right new donors to monthly or mid-/major giving
4. We provide monthly updates on the latest data
Learn Moore