Upcoming Webinars
Nonprofit Insights: What Worked in 2023 and What’s Next
Wednesday, September 25, 2024 @ Noon ET/11 a.m. CT
Join us for an in-depth webinar with Moore and Fundraise Up, where we’ll unpack key insights from Moore’s 2023 Year in Review report. Learn about sector-specific performance, direct mail and digital fundraising trends, and the power of omnichannel strategies. We’ll also explore how personalization, testing, and data-driven decision-making can enhance your fundraising efforts. Gain actionable strategies to navigate emerging trends and drive success in 2024.
Monthly State of the Union
Every second Wednesday, we take 30 minutes to discuss trends in the industry and the latest research. Sign up here!
Archived Webinars
The Power of Influencer Marketing and
What’s on? Boost your revenues with video advertising
50+-year-olds watch over five hours of TV a day. Younger people watch more streaming videos. The common denominator: video advertising.We discuss creating compelling video creative, measuring its engagement, optimizing audiences and placement, and how to get started on your budget and performance metrics. You’ll see how Make-A-Wish and other nonprofits have made video advertising successful.
The Power of Influencer Marketing (Brown Bag series)
This quickly paced, jam-packed 30-minute discussion is led by Moore’s Misti Dragano, senior vice president of GIVEfluential, Elle Dietrich, influencer marketing strategist, and Amber Aragon, influencer marketing manager. Learn more about Misti’s prediction from MooreCast 2024 regarding the essential role of influencer marketing in nonprofit strategy.The Keys to 2024 Digital Success
Great causes working with Moore Digital saw a 50% year-over-year increase in donations in 2023 over their GivingTuesday campaigns. We’ll cover what these organizations did, end-of-year tactics, and what organizations should lean into going into 2024 with Adva Priso, Chief Strategy Officer for Moore Digital. Tune in for tips and tricks you should incorporate into your strategy now to be successful in what will likely be a challenging Q4 2024.
The future of data 2023
New privacy regulations, the rise of machine learning solutions, and challenges among disparate data systems all are making their mark on the data landscape. And since data is the backbone of modern marketing, all these impact your fundraising program. Join Doug Kaczmarek, Moore’s Chief Data Officer, for a candid discussion of current data challenges and opportunities.Secret sauce: Right audience, right message, right channel
We often look at donors as statistics and that information is the genesis of how we segment. But it is important to not only use that data but also to cultivate and appeal directly to the person behind the donation with the right message on the most impactful channel. With Margaret Chialastri and Christine McWilliams, you’ll learn ways to identify new audience opportunities, persona development, and how to use it for content mapping across channels. We’ll focus on deep CRM segmentation and automation to increase conversion.
1:1 Marketing with Programmatic Media
Connected TV and programmatic advertising is the fastest-growing marketing channel in spend and results. Learn how nonprofits can lift revenue across channels with surround sound media. Adva Priso and Preston Linville from Moore Digital will discuss the opportunity, targeting strategy, creative considerations, case studies, and how you can get startedThe Power of Perspective
A change in perspective is a powerful tool that leaders can utilize to manage teams more effectively, lead organizations through adversity or change, and to positively impact strategic outcomes. How do you change the lens you view the world through to accomplish this change of perspective? In this interactive session, Kyla Shawyer of Philanthropy and Fundraising North America and Bessie Thibodeaux of Moore’s CDR Division will walk you through the importance of seeing others’ perspectives and provide tools for leaders to put theory into practice.Metrics That Matter: How to Create Nonprofit Marketing Dashboards That Drive Impact
With so many external and offline forces at play, it can be difficult to understand how your nonprofit marketing efforts are really performing. As nonprofits compete for fundraising dollars in increasingly difficult market conditions, successful next-generation revenue strategy will depend on the ability to be agile and responsive. With the right data dashboard, you can zero in on channel-specific performance metrics and trends and compare them to external influences.How Connected TV Can Build Your Sustainer Program
2022 was a volatile fundraising year for many non-profits. But there were some bright moments for those who tested emerging strategies and re-focused efforts on developing their sustainer programs. Hear from Moore Digital’s strategy and media experts and Joanne Wilson, Vice President of Advancement Operations at the Humane Society of the United States as they share tips and tricks for how to take your program to the next level through programmatic ads and CTV creative that lifts conversions across channels.Webinar with The NonProfit Times: Fundraising in Inflation, Recession, and Evolution: A Look Ahead
We are seeing the deflation of the COVID bubble, increasing marketing costs, and an uncertain economic future. Fortunately, we have this panel of fundraising experts who have been through challenging times before. They answer your questions about the road ahead, including dealing with rising mail prices, the changing media landscape, and evolving donor profiles. They also highlight the opportunities hidden in uncertainty. Experts from Moore also highlight data on what happens to fundraising in tough times and what is working for nonprofits across the country.Are you leveraging the USPS Postal Promotions to maximize your postal budget?
Join us as we take a deep dive into the ins and outs of the USPS’ 2023 Postal Promotions where you will learn:– Which promotions are the best fit for your mail plan.
– Examples of mailings that qualify for the promotions while increasing a donors interaction with the mail piece.
– Setting up your personalized “discount” calendar – how to plan out what promotions make the most sense and take full advantage of the savings
– How to avoid potential pitfalls and get prepped in advance so you can hit the ground running.
Membership Programs Unlocked
Join us for a session covering how messaging, automation, and top-of-funnel media can accelerate growth for your organization. Kayla Twain, Vice President of Digital Strategy at Moore Digital and Kara Hershorin, Senior Manager of Membership at Mount Vernon Ladies’ Association will walk through how they tapped into digital resources in order to grow MVLA’s membership program.The New Acquisition Environment
2022 is proving to be an extremely difficult year for direct mail new donor acquisition. The deflating of the COVID bubble, coupled with increased costs and an inflation rate not experienced in four decades, has strained response rates and put pressure on organizations’ abilities to produce net revenue. Learn strategies to offset response degradation and lower the cost of acquiring new donors.The Power of Integration to Capture and Retain New Donors
Every donor has a mailbox, phone, email inbox, and TV. When you bring channels together, you can create surround sound that elevates each channel. That’s what happened with Shriners Children’s™ implemented omnichannel donor journeys at every opportunity from a direct mail welcome series that includes mail, phone, and digital touches to sustainer reactivation using connected TV, display remarketing, phone, and email. Hear from Alan Stininger at Shriners Children’s and Kristin Mansolillo at Edge Direct to see the results they achieved and how you can achieve them as well.
Storytelling that Drives Revenue Growth
Every organization wants and needs to do storytelling. But not every organization gets it right. Learn top tips and techniques for direct response storytelling that engages your donor audience and strengthens their relationship with you. Watch a lively one-hour session with Moore’s very own award-winning Creative Director and 25-year veteran of direct response, Jennifer Miller.
Webinar with The NonProfit Times:
Programmatic Advertising Across Channels for Any Budget
Once upon a time, TV advertising was beyond most nonprofit budgets. Now, great causes of all sizes can use connected TV and targeted digital advertising to reach new, lapsed, and upgradable donors alongside existing mail and email campaigns. Join Nicole Clemente from Save the Children, data guru Doug Kaczmarek from Moore, and connected TV expert Janet Tonner from DDTV as they show you how programmatic media works, targeting strategies for acquisition, reactivation and cross-channel campaigns, how co-ops can enhance targeting for more effective campaigns, and how charities have effectively harnessed these media to increase fundraising results including case studies.
Inclusivity for Impact
To have the impact we want, the charitable sector must not just embrace gender inclusivity but embrace all people. This session, sponsored by Altus Marketing & The Zumaya Group, features a panel of outstanding women and allies working in the social good sphere talking about different aspects of inclusivity and how we can all be better, more inclusive leaders in the philanthropic sector.Harness the Power of Social Influencers
Commercial brands have leveraged social influencers to drive brand loyalty and sales; influencers have moved from a cottage industry in 2015 into a core marketing and sales channel. But they’ve been relatively untapped by nonprofits… until now. Laura Hunt, Misti Dragano, and Mac McKeever of 1st Degree will discuss the power of social influencers and how influencer engagement services like GIVEfluential can be harnessed to promote your mission, engage loyal activists, and drive donations.20+ Direct Response Tricks to Steal Right Now
Are you ready for a lightning round? After this webinar, you’ll have valuable tips and tricks that you can put to work right away to improve revenue, boost retention, and reduce costs for your program. Join Andrew Olsen of Altus Marketing and Patrick McVean of Production Solutions to learn how to improve results through creative design techniques, write effective copy, and upgrade your donors.The Future of Data: An Open Q&A
How does connected TV enter your fundraising mix? How does privacy legislation impact data use? What is a CDP and do you need one? The data world is changing so quickly – let Moore’s CEO Gretchen Littlefield and Chief Data Officer Doug Kaczmarek be your guides. They answered these questions and data questions from the audience in this free-for-all on the future of nonprofit data.
Bridging the Gap Between Direct Mail and Major Giving
Your donors are presented with financial requests every day. From direct mail or “snail-mail” to multiple pop-up ad requests imploring them to “see-me-hear-me-look-at-me,” their attention is bombarded from all sides. So how do you get your voice heard among the barrage? Here, you’ll hear how you can successfully build a bridge between direct response and major gift fundraising through a strategic mid-level fundraising program. Special thanks to our friends at Citygate Network for working with us on this webinar.The Science of Ask Strings
With COVID donors, potential inflation, and increasing incomes, it’s never been more important to ask the right person for the right amount in the right way. Join Moore experts as we discuss the science of ask strings, what we know from the literature, how to get the most out of each donor, and what the future holds.
Overcoming Production Increases How to Manage Cost and Maximize Your Investment
The economic hardships caused by the global pandemic have only escalated demand pressures and uncertainty within the paper and postage market, and we want you to know the impacts on your direct mail fundraising budget. Nonprofits need solutions to overcome the anticipated increases, and we know how to lessen the impact on your budgets and maximize your fundraising investment.Learn how to overcome anticipated postage and paper increases planned for 2021, raise maximum funds, and build brand awareness to support the important work you do.
Giving Tuesday: Planning ahead to maximize success
#GivingTuesday went from an idea in 2012 to a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. Shriners Hospitals for Children® has grown its annual #GivingTuesday campaign by triple digits, outpacing worldwide GivingTuesday gross revenue growth! Our speakers give you the background on how Shriners Hospitals activated an integrated, multichannel approach, online and offline, to reach its broadest giving audience ever in 2020. This is sure to motivate and spark the ideas you need to make your upcoming #GivingTuesday your best.
When the cookie crumbles: A look at cookie-less digital marketing
Apple and Google have greatly limited how third-party cookies can track you without explicit opt in. This changes the digital advertising landscape immensely. Join experts from Moore, CDR Fundraising, and SimioCloud as they discuss the impact on the online data ecosystem and tactics you can use to maintain strong digital ties to donors and prospective donors.Sneak a peek inside the envelope
In a file folder somewhere, you likely have your “swipe file” – the techniques and packages that give you ideas. What if you can have that across the United States? Michelle Johnston from Production Solutions shares with you what’s trending in nonprofit mail *and* what’s going on in commercial mail that could spark your next innovation. Plus, with paper costs rising, she’ll share innovative ways to save costs on your mailings.Dispelling PSA Myths
Only you can stop forest fires. Friends don’t let friends drive drunk. Give a hoot; don’t pollute. Each of these comes from powerful broadcast public service announcements (PSAs) that helped change minds. But today some view PSAs as a digital-only strategy. Misti Dragano of 1st Degree busts some PSAs myths, showing these efforts can not only create awareness but help raise additional funds.The science of influence
We all feel influence in our daily lives. Is this something that can be measured, predicted, and leveraged with certainty? Join Professor Dmitri Williams, who answers these questions with his research and case studies from both the lab and the field. He explains the concept, shows how it works, and shows how it worked to track everyday influencers in the retail and gaming spaces. He also talks about potential applications to fundraising.Beyond the stamp: the postal issues every nonprofit mailer needs to know
In December, we saw the worst delivery rate for the US Postal Service in recent memory; why did it happen and will it happen again? What will the proposed postal rate increase do to nonprofits in 2021 and beyond? Will the USPS stay afloat? Production Solutions postal expert Carolyn Angelini answers these and many other postal questions, including yours.
#HalfMyDAF and the future of donor advised funds
Want to learn how to access the over $160 billion dollars in Donor Advised Funds and inspire donors to give now? Last year, Jennifer and David Risher launched #HalfMyDAF with $1 million dollars and ended up moving over $8.6 million from DAFs to nonprofits in just 5 months. This year, #HalfMyDAF has over $3 million to give. Join Jennifer, David, Jack Doyle (Amergent), Regina Watson (ALSAC/St Jude), and Rob Williams (Oceans Initiative) to learn more about DAFs, about how to make it easy for DAF donors to give, and how to become eligible for matching grants from #HalfMyDAF.
Finding donor-advised fund donors
Jack Doyle of Amergent and Doug Kaczmarek, Moore’s Chief Data Officer, take you through the opportunity, some data points that predict DAF giving, and how you can execute on a DAF campaign.
Death to buckets
Doug Kaczmarek, Moore’s Chief Data Officer, takes you through the wealth of demographic, behavioral, psychographic, and zero- and first-party data that can inform your selections and customizations, making bucket-based segmentation a relic.
So you think you want to do DRTV?
Janet Tonner, president of DDTV, and Lois Ephraim, chief creative officer of Moore, take you for a realistic look at what it takes to succeed in DRTV.Breaking potential donors out of digital walled gardens.
Learn how nonprofits have used petitions, digital PR, and digital/TV hybrids to get donors and potential donors to engage with them directly and to stay relevant with donors.Finding new audiences in growing digital channels.
Experts from Edge Direct, CDR, and Moore discuss fundraising campaigns on TikTok, Twitter, Twitch, and more. You’ll see what venerable brands are doing in new media to bring in new dollars and supporters.Retaining the COVID-19 donor
COVID-19 donors will behave like other disaster and reactive donors and lapsing at higher rates unless we can stop them. We cover steps you can take to prevent these COVID-19 donors from slipping through your fingers.Alone and together
Breakthrough creative in troubling times. Lois Ephraim, Chief Creative Officer for Moore, shares integrated creative fundraising campaigns developed during COVID-19: what worked, what didn’t, and what lessons we can use for the future.